The most significant benefit to franchising is the reduced level of risk. This comes from the franchise system's proven method of doing business. Franchising offers individuals the opportunity to be in business for themselves, but not by themselves. The franchisor is there to provide support with all the different functions of the business. They have seen the issues that can arise in their business and know how to deal with any problems effectively. They provide extensive initial training and support so you're well prepared to handle whatever comes. They can also provide advertising and marketing support to help build your business.